Coleen Rooney set to become new Holly Willoughby as she’s poised to sign big money ITV deal cashing in on I’m a Celeb
She could now appear in shows bankrolled by some of Britain’s biggest firms
I’M a Celebrity star Coleen Rooney is poised to bag a mega-money deal that could see her become the new Holly Willoughby — if she continues to perform well in the jungle.
Her every move is being closely observed by bosses at ITV as they eye her up to be a presenter on a new batch of lucrative shows backed by big-spending advertisers.
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Coleen Rooney is poised to bag a mega-money deal that could see her become the new Holly WilloughbyCredit: Rex
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Coleen, pictured with husband Wayne, has previously presented for ITV on a sporadic basisCredit: Getty
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Coleen could become the new Holly Willoughby if she continues to perform well in the jungleCredit: Rex
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A TV insider said: ‘Coleen already brings with her the Midas touch when it comes to endorsing the kinds of products which ITV’s advertisers sell’Credit: Getty
They also want to tap into the “Coleen Effect”, which sees thousands copy her purchases — such as the £1,000 silk pyjamas the 38-year-old Wag wore to fly to Australia and have now virtually sold out.
A TV insider said: “Coleen already brings with her the Midas touch when it comes to endorsing the kinds of products which ITV’s advertisers sell.
“She has over a million followers on Instagram alone, and most of them scan her pictures and observe everything she wears and buys.
“The more glamorous Love Islanders and some soap stars also have large online followings and hugely influence what social media users spend their money on.
“But Coleen has the girl-next-door charm of someone like Holly to connect with millions of ordinary shoppers in a way that few other stars do.
“But they’ll also be watching her time in the jungle to see how she fares and just what the public reaction is to her.
“There are vast sums of money at stake with the deals for the new batch of ITV shows which they are considering her up for.”
She could now appear in shows bankrolled by some of Britain’s biggest firms.
The channel is set to introduce more advertiser funded programmes (AFPs), where companies not only sponsor shows but also pay the costs of creating them.
Recent examples include ITV’s Cooking with the Stars, hosted by Emma Willis, and M&S: Dress for Less with AJ Odudu and Vernon Kay.
Coleen Rooney boasts to I’m A Celeb campmates how husband Wayne often does VERY ‘special’ gesture
Both were paid for by M&S, but more are in the pipeline with other big companies involved.
Mum-of-four Coleen, wife of former England footie skipper Wayne Rooney, has previously presented for the channel on a sporadic basis.
She co-hosted on a 2006 episode of Tonight with Trevor McDonald and on 2008’s Coleen’s Real Women, when she looked for females to front ad campaigns.
Last year she was seen in a Disney+ documentary, Coleen Rooney: The Real Wagatha Story, which chronicled her courtroom clash with rival Rebekah Vardy.
It was a huge hit for the streaming platform.
But she has been brought firmly back into the ITV arena by signing up for the jungle, with reports she may also now be regarded as a potential panellist on the hit daytime talk show Loose Women.
A spokeswoman for ITV and Coleen declined to comment.
