Kim Kardashian is reportedly smitten with English soccer sensation Jude Bellingham, having recently signed him up as the new face of her Skims brand.

The 43-year-old mogul couldn’t hide her excitement as she unveiled Jude in the latest Skims Men’s campaign, praising the 20-year-old athlete for his impact both on and off the field. “I’m thrilled to unveil Jude as the face of our new Skims Men’s campaign.

“He has always been a rising star within the football world but this year he’s truly cemented himself as an icon, and his influence on the next-generation of players and fans is undeniable,” she penned on social media. Kim continued, highlighting the synergy between the sports star and her brand: “This is such an exciting time for the brand.”

Kim is poised to make a move, according to reports ( 
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“This campaign is another example of Skims’ ability to create global cultural moments, especially within sports.”

A source close to the situation hinted that Kim’s admiration goes beyond Jude’s athletic prowess, touching on his “his looks, style and intelligence”. They spilled the beans: “Getting Jude on board with Skims was a huge deal. He’s one of the hottest properties in the game at the moment, so it’s a major coup for her.”

The insider confided to Heat Magazine that while Jude may be taken and living in Madrid, Kim is poised to make a move if he ever becomes single: “He lives in Madrid and she’s heard he’s in a relationship, but it’s no secret that if he were to become available, Kim would be there.”

They’re also buzzing with the scoop that “Kim can’t stop talking about how hot Jude is” and she’s totally “very excited” at the thought of teaming up. Despite the 23-year age gap causing some cheeky banter about Kim being a “cougar” sources say she’s not fussed about the tag.

“Jude is hot and she sees nothing wrong with her crush,” insiders dished. The Mirror has reached out to reps for Kim, Jude, and Laura Celia Valk for the juicy deets. Even though Kim’s got eyes for Jude, word on the street is he’s cozying up with Laura Celia Valk, a Dutch model who’s got him all loved up.

Kim Kardashian is said to be impressed by Jude’s looks ( 
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They haven’t put a label on it publicly, but The Sun caught Laura spilling the tea on their cute moments during a recent photoshoot. An insider told the outlet: “Laura has been telling everyone about the relationship. She’s been staying at his place in Madrid over the past few weekends and is completely smitten.” Jude’s keeping mum on his love life, but he’s all in when it comes to hyping up his role in Kim’s latest Skims campaign.

He’s pumped, saying: “The opportunity to be featured in Skims Men’s latest campaign is incredible. It’s so important for me to have flexibility and comfort when I’m playing and training, or even off-duty, and Skims meets these needs.”

He’s all about that self-love and comfort vibe, adding: “I believe in embracing individuality and feeling comfortable in your own skin, so I’m excited to partner with a brand that embodies and celebrates these values.”