Kim Kardashian’s latest appearance has sent her fans into a sleuthing frenzy, with many noticing something off about the celebrity’s face during the grand opening of her flagship Skims store in the Big Apple. The 44 year old mogul graced the Fifth Avenue soiree on Thursday, making an entrance on a scooter due to a broken foot.

She was dressed strikingly in a low-cut top paired with form-fitting pants and initially donned see-through heels before switching to cozy UGG boots for comfort. .

While Kim was beaming among her guests at the event, eagle-eyed supporters couldn’t help but comment on the reality star’s altered visage, speculating that a change in makeup could be the culprit. A comment from one sharp observer on social media read, “She did her lips in a new way. She over-lined her lips with brown liner and added lighter lipstick, it’s a “90s thing.”

Another chimed in, “Kimmy went wild on her lips, they massive, but it looks cool.”

Some even suggested that Kim’s fresh bangs were to blame for her transforming look, with a remark noting, “She had bangs in her face, made her look like a different person,” reports the Mirror.

The glittering guest list, which included A-listers like Paris Hilton, Cardi B, and Teyana Taylor, embraced the theme of the night with audacious ensembles and vibrant patterns. Following the store festivities, Kim expressed her gratitude during a dinner saying, “It means the world to me that you guys are here to support.”

Kim had previously hurt her foot and rolled up to her event on a scooter ( 
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She further exclaimed in disbelief before the applauding crowd, “I cannot f—–g believe we have a store on Fifth Avenue!”

She reminisced, “My first job ever was in retail,” and shared that it “shaped her” and provided “the best experience” from which she “learned so much.”

Skims has secured a coveted spot in NYC, taking over what used to be a Versace boutique right next to a Cartier store, surrounded by big names like Ferragamo, Tag Heuer, and Nike. The flagship store boasts four floors of shape and loungewear, including a special section for collaborations with Dolce and Gabbana and North Face.

Skims, valued at $4million in 2023, made the leap from online success to brick-and-mortar earlier this year. Robert Norton, Skims’ Chief Commercial Officer, explained the move: “We’ve been a very successful digital-native brand, but we knew that in order to unlock the next phase of growth, it was imperative that we engage, connect and really build a deeper relationship with the consumer and potential consumers on a physical level.”

The reality star rocked an all-white look for the party ( 
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On why they chose bustling urban streets for their stores, he added, “We wanted a mix of street locations that were proven street locations with high tourism, great local consumer base, and a very broad demographic of consumers coming in. With that said, Georgetown’s Main Street is one of those streets.”

Norton stated: “These markets have really good starter positions for us.”

A test store was opened in Austin to measure its success. The entrepreneur shared: “We’ve been operating in the background and piloting and testing for six months.”

He also mentioned that Kim was “very involved” in both the online operations and the physical stores.