Lord Sugar was not impressed with the winners of the 2024 NTAs .
The business mogul – whose BBC show The Apprentice lost out to The Traitors in the Reality Competition category – took to X to blast the ITV award ceremony, branding the night a “fix”. Sugar’s rant began when Ant McPartlin and Declan Donnelly scooped The Bruce Forsyth Entertainment Award for I’m A Celebrity…Get Me Out Of Here!
The duo beat Michael McIntyre’s Big Show, The Graham Norton Show, The Masked Singer and themselves for Ant & Dec’s Saturday Night Takeaway. Sugar expressed his displeasure at the duo winning the gong as he tweeted: “Surprise Surprise Ant and Dec win an award at the NTA. DONALD TRUMP would say it’s a fix.”
One fan questioned why The Apprentice star was missing from the event when his BBC show was in the running for an award. Sugar replied: “I was invited but for 18 years I have learnt we won’t win Karren has also learnt but Tim is still learning (having said that like Nick they would both go to a an opening if an envelope).”
Another fan suggested I’m A Celebrity won “because it’s not a scripted show like the Apprentice”, to which Sugar furiously hit back: “Shut up idiot how can the Apprentice be scripted. Use the pea brain you have. We have no idea what the candidates will say out in the street or in boardroom.”
Lord Sugar branded Ant and Dec’s win a fix (
Image:
Getty Images for the NTA’s)
Ant and Dec beat Alison Hammond, Bradley Walsh, Claudia Winkleman and Stacey Solomon. The businessman continued to claim the NTAs were a “fix”, saying: “The Chase another ITV show. Who counts the votes? Coincidence!”
He then hit out at his followers as he ranted: “For the record The Apprentice has won every other TV award except NTA COINCIDENCE!” In one of the most emotional moments of the night, Kate Garraway: Derek’s Story picked up the award for Authored Documentary.
Sugar fumed: “Kate Garraway it is truly a very sad story. ANOTHER ITV award to one of their employees.” Sugar’s followers pointed out that the NTAs are voted for by viewers, he hit back: “You are deluded. There are ways to fiddle votes. ITV got done 10 years ago for fiddling the prize competitions.”
The Apprentice won the BAFTA for Best Feature in 2006 and was nominated in the same category the following year, but was beaten by The Choir. The BBC show has been nominated at the NTAs on numerous occasions but has never been successful. The BBC show has won several other awards over the years including a TV Choice Award, Rose d’Or and a RTS Craft and Design Award.
News
Kate Garraway’s daughter Darcey’s HEARTBREAKING gesture spotted by fans as mum WINS NTA
Kate Garraway ‘s broke down in tears at the National Television Awards on Wednesday night as she collected an award for her documentary on late husband Derek Draper with her two children by her side. During the heartwarming family moment, Kate’s teenage daughter…
Debbie McGee has given EVIDENCE at the BBC Strictly misconduct inquiry after she PARTNERED with Giovanni Pernice on the show
Debbie McGee has revealed she has been asked to give evidence in a BBC investigation into Strictly Come Dancing. Dancer Giovanni Pernice was suspended while a probe is conducted over claims of off-camera misconduct made by his partner Amanda Abbington and two other former celebrity dance partners. Giovanni has…
Loose Women stars CAN’T hide their BITTERNESS after ANOTHER NTAs snub – with ITV panel showcasing their ‘LOSER FACES’ live on show
Loose Women panelists had a hard time hiding their bitterness as they practiced their ‘loser faces’ after they were snubbed at the National Television Awards. During Thursday’s installment, Kaye Adams, Denise Welch, Kelle Bryan and Sunetra Sarker could not hide their disappointment over losing out…
FAN GIRL Kate Garraway APOLOGISES to Bobby Brazier and Love Island stars after daughter Darcey AMBUSHES him in NTAs toilet queue
KATE Garraway apologised to Bobby Brazier after her daughter ambushed him in the toilet queue at the National Television Awards last night. The 57-year-old attended the prestigious awards ceremony London’s O2 Arena on Wednesday evening. Your info will be used…
OUT OF THERE Desperate ITV ‘BEGGING’ TikTok star to SIGN up for I’m a Celeb with ‘HUGE MONEY offer and other telly jobs’
ITV are so desperate to get GK Barry for this year’s I’m a Celebrity they’re throwing everything they’ve got at her, The Sun can reveal. It was previously told how social media star GK, 25 – real name Grace Keeling –…
BREAKINGNEWS Davina McCall APOLOGISES to boyfriend Michael Douglas for kissing another man before BREAKING DOWN in tears at the National Television Awards
Davina McCall was forced to apologise to boyfriend Michael Douglas for kissing another man during a hilarious moment at the National Television Awards. The TV presenter, 56, was honoured with the Special Recognition award for her contributions to the television industry throughout the course of…
End of content
No more pages to load
