ITV is in deep trouble with plummeting viewership, leading to budget cuts, salary freezes, and threats to cancel summer programming, making stars of Loose Women, Good Morning Britain, and Lorraine worry about their careers.
ITV bosses are said to have called a crisis meeting with its four flagship daytime shows following a huge slump in viewers that’s causing the broadcaster to take drastic measures
Loose Women, Good Morning Britain, This Morning and Lorraine are facing crisis talks as they are hit with a huge slump in viewers.
The daytime shows are facing pay freezes and job losses as ITV bosses try to offset the financial damage caused by a ratings dip. The broadcaster is said to have taken drastic measures as a way to cut costs on some of its biggest shows. It has been reported shorter three-month contracts could be favoured instead of long term deals for staff, while freelances could be cut.
Their annual ITV summer do, which sees the networks biggest stars come together to let their hair down could also be axed. Meetings have reportedly been held by ITV’s daytime boss Emma Gormley to break the news affecting its four flagship shows. Loose Women, Good Morning Britain, This Morning and Lorraine staff are said to have been shown a graph detailing their rapid decline in ratings.
It was compared to the huge viewing figures streaming platforms such as Netflix and Amazon Prime. As reported by The Sun, a source said: “ITV is really tightening their belt. There have been concerns for months at the top but now that it’s trickled down to the shop floor it feels very depressing. A lot of staff are being put on three-month contracts, probably so they can get rid of people easily.”
ITV has called crisis meetings with staff (
Image:
Ken McKay/ITV/REX/Shutterstock)
Good Morning Britain is among the shows affected (
Image:
Ken McKay/ITV/REX/Shutterstock)
They claimed pay freezes are already in place and that ITV are trying to keep costs down by “not trialling new talent on regular segments”. It has been reported bosses are hoping ratings will pick up during the UK election campaign. The source added the news is “particularly difficult to stomach” following the costly This Morning relaunch.
They added: “As a broadcaster and streamer, ITV has a range of programming in its Daytime schedules. This Morning reached an average 4.2 million viewers a week in April alone, its highest so far in 2024. In 2023 This Morning was one of the most streamed shows on ITVX. Like all media, This Morning has expanded into the digital sphere with record breaking results. This Morning remains Britain’s most talked about and influential daytime TV show and has never had a better connection with its viewer, with just under 160 million video views of This Morning content and reached 63 million unique social media accounts in April.”
It has been reported new This Morning hosts Ben Shephard and Cat Deeley bagged a staggering £550,000 as they took over from Phillip Schofield and Holly Willoughby. In their first month in the job, ratings slumped from more than a million to 692.500. By the end of April, the average number of live viewers was 544,000.
News
“I WILL K!LL YOU” Mike Tyson Allegedly Threαtens To Kn0ck Out Comedian Michael Blackson For Offering To Impregnate Daughter (PIC).K
Mike Tyson Allegedly Threatens To Knock Out Comedian Michael Blackson For Offering To Impregnate Daughter (PIC) Old or not, Mike Tyson is a man who is still feared and not to be messed with. Over the past few days, a viral, but…
SH0CK NEWS: Tyson Fury Speaks On Why He’s Mαstʋrbαtiпg “7 Times A Day’ To Prepare For Deontay Wilder Rematch (VIDEO).K
Tyson Fury Speaks On Why He’s Mαstʋrbαtiпg “7 Times A Day’ To Prepare For Deontay Wilder Rematch (VIDEO) Tyson Fury is ready to get the WBC heavyweight title from Deontay Wilder when the pair meet in their rematch, and he’s apparently…
Boxing Fans Insist Anthony Joshua vs. Francis Ngannou Fight Was “Rigged” After New Evidence Surfaces (VIDEO).K
Boxing Fans Insist Anthony Joshua vs. Francis Ngannou Fight Was “Rigged” After New Evidence Surfaces (VIDEO) British boxer Anthony Joshua (L) competes with Cameroonian-French boxer Francis Ngannou during their heavyweight boxing match in Riyadh’s Kingdom Arena indoor stadium, on March…
“YOU ARE BAD” Logan Paul REACTS FURIOUSLY to Dillon Danis H@RASSING His Wife, His Pʋnch to the MMA Star During Wild Press Conference Before Their Boxing Fight Leaves Everyone Scared (VIDEO) .K
Logan Paul Finally Responds To Dillon Danis’s Harassment Of His Fiancee, Tosses Cake At MMA Star In Wild Press Conference Ahead Of Their Boxing Match (VIDEOS) Logan Paul has finally fired back at upcoming opponent Dillon Danis following the latter’s…
Dillon Danis released a S3xʋαlly explicit, possibly ILLEGAL photo of Logan Paul’s wife Nina Agdal, causing their marriage to CRUMBLE, Andrew Tate CONFIRMS It’s TRUE .K
Dillon Danis Claims He Has A Naughty, Possibly Illegal Photo Of Logan Paul’s Fiancee Nina Agdal That Would End Their Engagement, Andrew Tate Confirms It’s True Bellator fighter Dillon Danis is still harassing Logan Paul ahead of their fight set for late…
Piers Morgan FUELS FEUD with Denise Welch as he brands her a ‘vile, spiteful hypocrite’ and hurling direct insults, causing a heated, angry on-air argument.K
Piers Morgan fuels feud with Denise Welch as he brands her a ‘vile, spiteful hypocrite’ PIERS Morgan has fuelled his feud with Denise Welch after branding her a “vile, spiteful hypocrite”. The TalkTV host, 58, and 65-year-old Loose Women star Denise have been clashing for…
End of content
No more pages to load